Hello, my name is

Yasmina Haryono

I'm a design strategist.

I deliver delightful and engaging user experiences through a series of creative design methods and business processes, and through solid design and communication deliverables.
I call myself a creative model-thinker and a design anthropologist. I am interested in human motives, passions and fear – recurring concepts in my work have been privacy, identity, memory, possession, reputation and panopticon.
I practice soft diplomacy in steering and leadership, where I act as facilitator and enabler to team members and clients, offer a great deal of empathy and not forgetting to steer the projects with a creative design vision while creatively managing people.

Design strategy, research and implementation

Product and service strategy

People and organisational management



Founder: design director/strategist

As a freelance design director and strategist, I help my clients by leading design projects, managing acquisitions and client relationships,
I have lectured and ran workshops on interaction design, user experience design and physical prototyping at Domus Academy Milano, Design Academy Eindhoven and the University of Siena.
I provide insight and foresight on user experience and design methods for consultancies and startups, participate in design panels as well as speaking and leading workshops at design events and conferences. Clients include Nokia, AKQA Berlin, MLOVE and Axel-Springer.
Visit our site to see the collaborations we do: ++ welivelikethis ++.
Side projects include event organising, like the wildly successful Ignite Berlin series: www.igniteberlin.com

theweekendkitchen co

The good chef

Food is one of my personal passions. Together with a few partners, I collaborate on food and catering projects: food styling and photography, pop-up restaurants, recipe development.
The Weekend Kitchen, Co

Fjord Berlin

Service Design Lead

I led service design projects for clients in various domains. In addition to my design lead role, I had organisational responsibilities like co-running the recruitment program with a colleague, creating internal Fjord initiative like Tasty Tuesday to build better team dynamics. Out of personal interest, I also involved myself in business development and client relationship management.
Noted projects are Turkcell TV, Huawei mobile concepts and Garanti mobile payment project.

Vodafone Global Services

User Experience Manager

I ran user-experience design projects in the mobile domain from conceptual-themed projects like Identity and Privacy to product-to-market projects like Sound-Haptics-Light for Vodafone Branded Devices, and next releases of Vodafone 360 on the Vertical device.




Berlin, Germany

I'm always happy to hear your feedback on workshops and talks I've given, or if something I said at our meeting that resonates with you. Drop me a line!

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